Laithwaites Wine, the independent wine store, today announces its launch of AC/DC The Wine. AC/DC has teamed up with Laithwaites and one of Australia’s favorite wineries, Warburn Estate, to make the critically acclaimed wine and rock the entire wine world.
Following the huge success of the AC/DC The Wine in Australia, Laithwaites today celebrates being able to exclusively bring this top-billing “rocker” wine to U.K. consumers.
Celebrating two classic wine styles — Shiraz and Sauvignon — classic rockers AC/DC and celebrated Australian winery Warburn Estate, have created two high-voltage wines, available to buy today at www.laithwaites.co.uk:
* Back in Black Shiraz 2011 – Barossa (from £9.99 a bottle) and;
* Hells Bells Sauvignon Blanc 2011 – Marlborough (from £9.99 a bottle)
Sourced from some of the Southern Hemisphere’s most popular and established wine regions, and styled in 100% AC/DC packaging, the wine will delight die-hard classic rock fans — including AC/DC‘s 13 million Facebook fans — and wine lovers familiar with Laithwaites‘ top-quality, exclusive wine lines.
Within two weeks of its launch in Australia, sales of the exclusive wine went platinum. Critical acclaim flowed for the wines — including a Winestate Recommended medal for the Hells Bells Sauvignon Blanc — produced at world-renowned and medal-winning winery, Warburn Estate.
Laithwaites‘ on-the-ground Australian wine buyer, Dan Parrott — who travels Australia’s vast country seeking out wonderful wines for their customers — comments: “The AC/DC project was music to our ears at Laithwaites. For us, wine is about pleasure, passion and fun and AC/DC The Wine enables our customers to indulge two great passions: great wine and great rock. Our relationships with dynamic wineries, like Warburn Estate, means we can make these fantastic, fun and quality wines available to our customers. And be sure, these wines are no novelty act; we have two signature styles with the Barossa Shiraz and the Marlborough Sauvignon, with the volume turned up!’