PAID Inc. combined savvy social media marketing with its seasoned knowledge of AEROSMITH‘s fan base to launch a VIP experience campaign in Japan that resulted in rapid sellouts or near sellouts of the most popular AEROSMITH VIP experience packages in all markets of AEROSMITH‘s Japanese tour. As fans quickly snapped up the VIP experience, PAID, which manages AEROSMITH‘s official Aero Force One (AF1) fan community, was able to access additional ticket inventory to meet the mushrooming demand in many markets. Most of that also has sold out and only limited numbers of VIP packages are still available for the Japanese tour via AeroForceOne.com.
“AEROSMITH has always been about the fans, so PAID is using social media and its new CRM system to help the band better know and get closer to its fans,” said Keith Garde, president of PAID Inc. celebrity services. “We’re engaging fans across multiple channels, delivering refined programs with simple, user-friendly access making it easier than ever for fans to respond to the call-to-action and connect.”
The most popular VIP Experience packages included elements such as meet-and-greets with Steven Tyler and Joe Perry or Joey Kramer and Brad Whitford — complete with fan and band member photo opp, a premium ticket in the first few rows and exclusive bundles of AEROSMITH merchandise.
“We’re working with the band daily using social media channels for direct-to-fan communication that keeps fans abreast of what is happening with AEROSMITH anywhere in the world,” Garde noted. “With every transaction/interaction, we have the opportunity to take the information fans share about themselves and funnel it into our new CRM system enabling detailed fan base analysis, which helps AEROSMITH and PAID better understand how to deliver to the fans more of what they want, when, where and how they want it.”