ALICE COOPER Featured In Satirical Video Commercial For FRETLIGHT GUITAR

ALICE COOPER Featured In Satirical Video Commercial For FRETLIGHT GUITAR

The Father of Shock Rock, Alice Cooper, and the world’s easiest guitar to play, Fretlight Guitar, have launched Quitters Anonymous, an online community for “tried but quit” guitar players.

80 percent of people who start to play the guitar give up within 90 days. Fretlight and Alice Cooper seek to reverse this trend, making it possible for anyone to learn to play the guitar, even if they have tried and quit in the past. 

Quitters Anonymous serves as a welcoming online community for people to share their own personal journey to learn to play the guitar. Members receive exclusive video lessons, tips, tricks and more from guitar experts to help them stop quitting forever, plus chances to win autographed Alice Cooper memorabilia, concert tickets and exclusive meet-and-greets during Cooper‘s U.S. tour, which kicked off June 1 in Albuquerque, New Mexico. 

Cooper is featured in a series of satirical videos as a therapist helping recovering guitar quitters face their fears and embrace the guitar, a notoriously difficult instrument to play. As someone who initially struggled to learn the guitar, Cooper jumped at the opportunity to partner with Fretlight, which Guitar World magazine has coined “the fastest and most effective way to learn how to play.” 

Fretlight Guitars are premium acoustic and electric guitars that include the world’s only built-in LED learning system. Fingering positions for chords, scales, songs and riffs light up where players need the information most, right under their fingers. The Fretlight Guitar and learning system uses interactive instruction and video lessons to enable guitar players at every level to learn up to 10 times faster than ever before possible. 

“The first step to overcoming quitting is admitting you have a problem,” said Alice Cooper. “You aren’t alone. Millions of us have struggled to learn to play guitar, clumsily looking back and forth between chord and scale books, our fingers and the neck of the guitar. It can become a house of horrors.” 

“Unfortunately, new beginner players are at a disadvantage when learning to play guitar in the traditional manner. It’s very difficult. But really, it’s not their fault. They have been set-up for failure,” said Rusty Shaffer, inventor of the Fretlight Guitar and founder of Quitters Anonymous. “Quitters Anonymous is a place where recovering guitar quitters everywhere can come together and encourage one another that learning with a Fretlight guitar is very different. We set you up for success the instant you put your hands on the Fretlight.” 

By connecting through a PC or Mac, the Fretlight Guitar and learning system uses a combination of software and video instruction to dramatically simplify and accelerate the process. The video lessons can be slowed to a desired tempo, and looped so fingerings can be practiced at a comfortable pace, building muscle memory, retention and confidence. 

Fretlight Guitars, including the complete learning system, start at $299.99 for the FG 507 Fretlight acoustic. The FG-500 series also includes five electric models: Standard, Traditional, Vintage, Classic and Pro, ranging in price from $399.99 to $899.99. 


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