‘Black Metal’ Band Featured In New FEDEX Commercial

A unnamed, corpse-painted, black metal-meets-industrial-style band is featured in a new commercial for FedEx, the king of air, ground and freight delivery services. According to Adweek, the 30-second spot, which was created by the New York City-based advertising agency network BBDO, “touts the delivery firm’s golf club shipping services for die-hard duffers. In this case, the teetotalers are a KISS/SLIPKNOT/MOTÖRHEADmix lounging in a luxury suite as their manager grouses, ‘How am I supposed to sell you guys as the most dangerous band in the world when you’re seen schlepping golf clubs through the airport?’ The sharply written scenario is enhanced by the marvelously meek deliveries of the supposedly ‘dangerous’ metalheads, who, despite their fright masks, face tattoos and garish makeup, can’t stop espousing their love for the links.”

“Band” is one of three new FedEx commercials which were helmed by Jim Jenkins, a film director based in Los Angeles and co-founder of O Positive.

 

 

 

Comment