BLACK SABBATH has signed a deal with merchandising company Bravado, a division of Universal Music Group.
Bravado will commemorate the launch of the BLACK SABBATH collection with contests held in the U.S., U.K. and Germany for fans and budding T-shirt designers to create their own BLACK SABBATH-inspired merchandise. In the USA, Hot Topic will sponsor a “Design Your Own Black Sabbath T-Shirt” and in the U.K., HMV will sponsor the same, with one lucky winner having his/her creation sold exclusively at that store. The winning designer will also receive a lithograph signed by the members of BLACK SABBATH. In Germany, the leading mail-order company EMP, with sponsor the contest, with the winning design sold exclusively in their catalog and online.
“Bravado is dedicated to working with the most talented and most popular artists of our time,” stated CEO Tom Bennett. “To many, BLACK SABBATH transcends their music. They not only created a genre, but they then elevated it to have a place in pop culture. I can’t wait to see what kind of products they will create with us.”