“Face To The Floor”, the new video from the alternative hard rock trio CHEVELLE, can be viewed below. (Note: The video stream may not be available to some non-U.S. residents.) The performance-based clip, which was filmed in Los Angeles with director Paul R. Brown (STONE SOUR, SLIPKNOT, MÖTLEY CRÜE, KORN, GODSMACK, AVENGED SEVENFOLD), mirrors the chaotic and economic state currently facing millions of Americans.
“It’s an angry song,” explains lead singer and songwriter Pete Loeffler about the inspiration for “Face To The Floor”. “The lyrics are about all the people who have been taken advantage of. I reference Bernie Madoff and his Ponzi scheme. He raked people over the coals, stole and is a terrible person. One day, these people have everything, and the next day it’s completely gone.”
“Face To The Floor” comes off CHEVELLE‘s sixth album, “Hats Off To The Bull”, which sold 43,000 copies in the United States in its first week of release to debut at position No. 20 on The Billboard 200 chart. The CD was released on December 6 via Epic Records.
This past summer, CHEVELLE hunkered down in a Los Angeles studio with producer Joe Barresi (QUEENS OF THE STONE AGE, COHEED AND CAMBRIA). During the sessions, nothing was off limits, and boundaries were non-existent. Rather than simply subscribing to a tried-and-true formula, they made a conscious effort to incorporate new sounds and textures into their patented airtight anthems. As a result, “Hats Off To The Bull” is one of the group’s most infectious and impressive offerings to date.
“We’re a melodic hard rock band, but we wanted to expand on what that means. It’s really important to be aware of what you’ve done already,” said drummer and Pete‘s brother Sam Loeffler. “We never want to write the same song twice. Pete writes 300 days a year. Joe encouraged us to try different instruments and techniques and he pushed us to continually play everything until it was right too. There are so many nuances as a result.”