TWISTED SISTER frontman Dee Snider stars in a new commercial for Stanley Steemer, a U.S.-based company that provides carpet cleaning, tile and grout cleaning, upholstery cleaning, hardwood floor cleaning and air duct cleaning. The 30-second spot, which can be seen below, was filmed on March 29 in Dublin, Ohio and premiered this past weekend during the finale of NBC‘s “The Celebrity Apprentice”, where Snider was a contestant.
Behind-the-scenes photos from the commercial shoot are available at this location.
In a recent interview wih Fox411, Snider admitted that he was dead broke not that many years after TWISTED SISTER hit it big. “Our heyday was 1984-85, and by ’95 I was flat broke,” he said. “It wasn’t sudden; it was a gradual slide where you don’t want to accept its happening. You convince yourself, ‘Oh no, no it’s going to get better.’ We shopped in thrift stores, used coupons. We couldn’t go into a 7/11 with our kids because we couldn’t afford to buy them a piece of candy. It was crazy how broke we were.”
He added, “You cannot imagine the humiliation and having to deny who you are. I’m like the Jay Leno of heavy metal, everyone recognizes me. Here I am in ’95 leaving a thrift store because I don’t want people saying, ‘What are you doing here?’
“I would always look at the other stars who crashed and burned and say, ‘That will never be me. I don’t drink, I don’t get high, I don’t have a manager that rips me off. I don’t have anyone that can put one over me,’ and I didn’t. I did it to myself.
“The ego that gets you to the top that convinces you that you’ll make it, that same ego won’t accept the warning signs. Your ego just won’t let you act smartly. If I had regrouped and downscaled… But no, I just kept spending; I’m a rock star baby! Everything is going to be fine!”