Austin, Texas-based rock musician John Moyer — best known as the bass player for the Grammy-nominated, multi-platinum-selling hard rock band DISTURBED, and currently performing with ADRENALINE MOB — announced today that he will debut his own clothing line on the Heart of Texas Rockfest stage during Austin’s music week on Friday, March 14.
Inspired by his own unique “metal-meets-cowboy” style and his signature dreadlocks, Moyer has teamed up with Biohazard Apparel to create a line of clothing under the brand name Dread.
“What better way to celebrate the launch of this new business than here in my hometown of Austin during one of the most important weeks for music! And I could not think of a better venue than Adam Brewer‘s Rockfest stage,” said Moyer. While Heart Of Texas Rockfest is not officially part of the South By Southwest music conference, Brewer‘s outdoor stages at 7th and Neches have been providing more rock-centric bands with an alternative place to showcase during music week for the past 15 years.
“Having both lived in Austin, I have known John for a long time and I’m thrilled that we can provide him with a forum from which he can promote his new venture and help shine a spotlight back on balls to the wall rock and roll!” says Brewer.
Moyer‘s Dread line won’t be the only thing he will be showing off that night. Moyer has been expanding his music producer credits as of late and one of the bands that he is working with, the New Jersey-based band NEW DAY DAWN, will perform immediately after Moyer‘s appearance. Moyer has produced two tracks on the band’s last CD, “Rise Above This”, and is currently working with the band on tracks for their next release.
In addition to the expected types of apparel like t-shirts and hoodies, the line will include some unique items such as smartphone cases, headware and vests.
“John is a perfect guy to partner with for this type of venture,” says Kevin Kelly, Biohazard‘s CEO. “John has a strong sense of his own style and recognizes that it is smart for musicians to invest in and build their own personal brands.”
Biohazard Apparel will also be on site all week at Rockfest to inform musicians and independent bands about their on-demand custom printing and online store services.
The launch will take place at 3:30 p.m. at the outdoor stage at 7th and Neches on Friday, March 14.
For more information, visit www.biohazardapparel.com or call 866-245-1272.