A softer, almost childlike version of the classic GUNS N’ ROSES song “Sweet Child O’ Mine” is featured in the 60-second black-and-white video which is the cornerstone of the first corporate branding campaign in more than 10 years for health-care giant Johnson Johnson. According to The New York Times, the campaign — dubbed “For All You Love” — was created by TBWA/Chiat/Day, part of TBWA Worldwide, a division of the Omnicom Group.
“Love. It’s the most powerful thing on the planet,” says a woman’s voice in the clip, which contains “happy” footage from everyday life — a father bathing with his baby, a grandfather playing piano with his granddaughter and a teacher playing with her students. “Love is family. Love is the reason you care for the tiny and the fragile.”
Johnson Johnson‘s “For All You Love” campaign “celebrates the importance of putting the needs of others first and all the ways people care for the ones they love,” according to a press release. “Love is the most powerful thing on the planet. Love is family. Love is life. Love is in a baby’s first smile, in a grandmother’s comforting touch and in all the wonderful moments in between.”
The original version of “Sweet Child O’ Mine” was released as a single on August 17, 1988 and is included on GUNS N’ ROSES‘ debut studio album, “Appetite For Destruction”.