IWRESTLEDABEARONCE: ‘You Know That Ain’t Them Dogs’ Real Voices’ Video Released

“You Know That Ain’t Them Dogs’ Real Voices”, the new video from IWRESTLEDABEARONCE — the Shreveport, Louisiana quintet now transplanted to Los Angeles, California — can be viewed below (courtesy of ARTISTdirect.com). The clip, directed by Scott Hansen, features the band performing at a backyard birthday party, with guest appearances by members of WINDS OF PLAGUE, IN FEAR AND FAITH, AS BLOOD RUNS BLACK and I SET MY FRIENDS ON FIRE. The scene turns to havoc when a drunken clown shows up as part of the entertainment.

You Know That Ain’t Them Dogs’ Real Voices comes off IWRESTLEDABEARONCE‘s new album, “Ruining It For Everybody”, which is scheduled for release on July 26 via Century Media Records.

The fearless fivesome — Krysta Cameron (vocals), Steven Bradley (guitar, keyboard, programming, samples), John Ganey (guitar, keyboard, programming, samples), Mike “Rickshaw” Martin (bass) and Mikey Montgomery (drums) — still bludgeons with the best of them. In fact, their psychotic polyrhythmic groove fuels “Ruining It For Everybody”. Simultaneously, IWRESTLEDABEARONCE completely embrace their inner RADIOHEAD, elegantly exorcising eerie emotion via singer Krysta Cameron.

Breakneck guitar battery subsides during a haunting chorus on the album’s first single, “Karate Nipples”. Elsewhere on “Next Visible Delicious”, glitchy electronics derail into a vaudevillian death metal delirium. Closing track “Button It Up” ventures into raw, real darkness. IWRESTLEDABEARONCE have ruined heavy music, because no one can compete with them now.

Bradley encapsulates the band’s sound this time around. “It’s heavier, catchier, and better organized than anything we’ve done so far. We took a really spastic blend of genres and made it more cohesive.”

“The album is another story and chapter in my life,” reveals Cameron. “A lot has happened since the release of our debut, and it means a lot to me that I get to express my thoughts, beliefs, and feelings through this album.”

IWRESTLEDABEARONCE don’t shroud anything in mystery, and they’re doing exactly what they want. For Bradley, the album title serves as the ultimate middle finger to expectations, conventions, and the norm. “We do whatever the fuck we want, and that normally ends up pissing people off,” he declares. “We like to take elements from every style and genre and ruin them for everybody.”

For Cameron, that deconstruction includes delving deeper than your average metal singer. On “Next Visible Delicious”, she serves up a warning about the dangers of not thinking for oneself. “People believe anything fed to them if they are told by someone with power that it’s truth. Your head will spin trying to rationalize religion, politics, and environment. The song references mother nature becoming fed up with our ways and swallowing us whole. It’s a warning of our long-awaited Armageddon. No, not the movie…”
“Ruining It For Everybody” track listing:

01. Next Visible Delicious
02. You Know That Ain’t Them Dogs’ Real Voices
03. Deodorant Can’t Fix Ugly
04. This Head Music Makes My Eyes Rain
05. It Is “Bro” Isn’t It?
06. Gold Jacket, Green Jacket
07. Break It Down Camacho
08. Stay to the Right
09. I’m Gonna Shoot
10. Karate Nipples
11. Button It Up