KISS’ ‘I Was Made For Loving You’ Featured In British Coffee Commercial

KISS‘ hit song “I Was Made For Loving You” is featured in the new commercial for the U.K. coffee brand Costa. In the one-minute spot, which can be seen below, dozens of men and women, including genuine Costa baristas, are seen buried up to their necks in a sea of coffee beans while singing along to the KISS track.

The campaign, created by Karmarama, is running across TV, print, digital and in-store, and will culminate in a user-generated TV ad.

An app allows Costa fans to record and upload videos of themselves singing along to the song, with the winning performances featuring in a later TV ad.

The work was created by Sam Walker and Joe De Souza, and directed by Sam Brown through Rogue. Post-production was by The Mill, while GCRS oversaw audio post-production.

With over 1390 coffee shops across the U.K. and more than 800 internationally, Costa is a global success story with a growing network of retail sites.