KISS members Paul Stanley, Gene Simmons and Tommy Thayer performed for nearly 20 minutes yesterday (Wednesday, May 8) at the grand opening of Stanley and Simmons‘ new Rock Brews restaurant on Pacific Coast Highway (PCH) in Torrance, California. The gala opening was a benefit for Torrance Education Foundation.
Earlier in the day, Simmons and Stanley hosted a luncheon for more than 100 returning military veterans and Wounded Warriors.
KISS performed their anthem “Rock and Roll All Nite”, as well as “Lick It Up” and “Hotter Than Hell”. Video footage of their appearance can be seen below.
The new Rock Brews is the newest in the Los Angeles area and the third to open in just over a year, demonstrating Rock Brews plans for a worldwide rapid expansion of the brand. Rock Brews PCH joins the brand’s growing roster that includes its flagship location in El Segundo, Califofrnia, which opened in April of 2012, and the first international location in Los Cabos, Mexico, which opened in March 2013.
“We continue to expand Rock Brews worldwide with a commitment to building a family-friendly atmosphere that serves exceptional food along with a broad selection of craft beers,” said Stanley. “We offer incredible value in a fun, energized rock-themed environment.”
Four additional Rock Brews restaurants are currently in development: Rock Brews LAX (California) will open this summer (in the Delta Airlines Terminal); Rock Brews Maui (Hawaii) will open this fall; Rock Brews Agoura (California) will also open this fall; and, Rock Brews Kansas City (Missouri) is slated to open early next year.
“Rock Brews is on fire around the globe,” said Simmons. “People love bringing their families all day long and through dinner, and enjoy the rockin’ social scene later in the evening.”
Stanley and Simmons, along with their co-founding partners, restaurateur Michael Zislis and concert industry veterans Dave and Dell Furano, plan to open as many as 100 Rock Brews restaurants in the next five years.
The new Rock Brews PCH welcomes local partner Jon Mesko, who will own and operate the Torrance location. The restaurant will feature the brand’s signature casual American cuisine, a full bar including a broad selection of premium wines and craft beers, and there will be a 21-and-over lounge area with private tables, offering self-service beer taps, monitored through new iPad software that tracks consumption and also provides detailed information about other draft and bottled beers available at the restaurant.