Legendary rock band KISS has tapped Ortsbo, the world’s leading real-time experiential communications platform, to create the first globally social fan engagement platform, broadcasting fan communications worldwide for the band’s 40-city summer tour with MÖTLEY CRÜE. Reaching fans in 53 languages, the platform will aggregate more than 17 social networks in a central platform, with instant translation and real-time integration to Facebook, Twitter, Google+, YouTube, Flickr, Vevo, and more. The launch will effectively transform in-venue fan engagement during a live music performance into a global, social and merchandising experience.
A world first in music and fan communications, Ortsbo‘s revolutionary multilingual social network aggregator will enable the tour’s on-site team, concert-goers, KISS members and fans worldwide to converse across language barriers, continents and all the top social networks. Built to transform the way audiences, musicians and staffers share live and static entertainment experiences, the new hub will serve as a global base for KISS fans, tour attendees and viewers around the world. Gathering data and statistic in real-time, the service will also collect invaluable information on its back end for further refinement, development and perfection of the platform while creating unprecedented, niche audience information for advertisers and marketers to potentially tap as well.
Combining all forms of multimedia, chat and e-commerce, users can share photos, video, text, tweets, links and purchase merchandise in one all-inclusive portal, in the language of their choice. The ultimate international experience for music and concerts, Ortsbo‘s platform will centralize the global fan base of one of the most-renowned rock bands for a new experiment in defining a social music experience. The full experience will intend to create a heightened fan loyalty coupled with a game-ified communication experience in one powerful online home.
“We’re giving our fans a more powerful and meaningful way to communicate and engage with us while on tour. Every member of the KISS Army brings pride and power we share and with Ortsbo‘s technology we can reach anyone, anywhere, in any language through one single place on the web,” said Paul Stanley of KISS. “No matter where our fans are or what native language they speak, now all of them can be part of the tour plus purchase tour merchandise through one easy platform.”
“This unrivaled approach to combining more than a dozen social networks, real-time translation of 53 languages and fans of KISS around their summer tour with MÖTLEY CRÜE may set a new standard in socially-powered music fandom,” said David Lucatch, CEO of Ortsbo. “We are proud to elevate the sharing and socializing of music fans – the strongest form of emotionally-empowered communications — to a level never seen before.”
In addition to the hub, Live Nation has been tapped as a partner to power fan shops and merchandise sites with Ortsbo translation technology, bringing a gambit of must-have KISS items to a global audience in their native tongues. This end of the program enables globalized merchandising opportunities and expanded revenue opportunities for other partners, manufacturers, providers and more.