MOTÖRHEAD’s Signature Wine Sells More Than 300,000 Bottles

MOTÖRHEAD‘s signature wine — which made its debut in Sweden in 2010 — has sold more than 300,000 bottles since it was launched.

The Australian Shiraz has been carefully selected by the hard rock legends and has been described as a wine with a fruity aroma, flavors of vanilla, blackberries, plums, eucalyptus and liquorice, but with soft rounded tannins. Or, as Lemmy Kilmister, lead singer, bass player and founder of the band, puts it: “My advice is — approach it with caution. I mean, wine is deceptive, anything can happen.”

The wine, which should be served slightly cooler than usual around 16-18 degrees, goes well with lamb or beef dishes, as well as pasta and flavoursome cheeses. The band recommends drinking it with grilled lamp chops with garlic and rosemary, while listening to anything by MOTÖRHEAD, from 1980’s “Ace Of Spades” to 2010’s universally acclaimed “The Wörld Is Yours” — denim and leather optional.

“The wine reflects MOTÖRHEAD‘s spirit. Like the band, this wine is rock hard on the outside, but dark and intriguing on the inside,” says MOTÖRHEAD drummer Mikkey Dee.

The initiative for Motörhead Shiraz came from Bevarages Per Minute Sweden who contacted the band with the idea. Grapes Svenska AB was commissioned to produce it.

When asked how the idea for Motörhead Shiraz came about, Lemmy said in a recent interview, “Well, the company takes care of the business end and all I have to worry about is the quality. I am not going to sell shit to people, you know. We have a wine as well, that is very good. It was really simple how I got into it. This guy came up and said, ‘You know, you could make money if we make this wine.’ I said, ‘Okay.’ I think it is a California wine or it might be Spanish, I don’t know. The vodka is Swedish.”

For more information, please visit www.motorheadwine.com.

 

 

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