“Lose Control”, the new video from U.K.-based, female-fronted metallers NEVERSTAR, can be seen below. The clip was filmed this past September at London, England’s renowned East End studios.
According to a press release, the “Lose Control” video sees NEVERSTAR singer Vega Sims trapped and escaping a psychological prison, while her bandmates contrasts the scene with their live performance. It concludes where the group gets caught in a rainstorm, symbolizing internal turmoil.
An extended version of “Lose Control” will be included on NEVERSTAR‘s debut album, which will be released during 2013.
NEVERSTAR will continue their tour after their debut album comes out next year.
“Lose Control” was released as a digital single on October 22 and is currently playlisted on several notable stations, including Total Rock radio. The band has the blogging community buzzing and was selected as band of the month on FemaleMetal.com.
Commented Sims: “Creating this video has been an immense experience and amazing learning curve. Originally, we didn’t plan on releasing a video for this song, but it somehow made sense to take the idea behind the lyrics and bring them to life. Taking the concept to the screen enabled us to refine the band, and demonstrate our passion for the songs in a whole new way. We loved the process so much that we ended up being completely involved.”