On the heels of the announcement of MÖTLEY CRÜE‘s Las Vegas residency at the Hard Rock Hotel Casino throughout February and the release of his second best-selling book “This Is Gonna Hurt”, international rock icon Nikki Sixx celebrated the upcoming launch of “Sixx Sense With Nikki Sixx” on top Los Angeles alternative rock station 98-7fm at The Roxy Theatre in West Hollywood last night. At the listener event hosted by 98-7fm, fans were treated to a question-and-answer session with Sixx and live musical performances by “American Idol” rocker James Durbin and rock band NICO VEGA.
“Sixx Sense With Nikki Sixx” will debut January 16 on 98-7fm in the 11 p.m. to 4 a.m. weeknight timeslot. The addition of 98-7fm marks an affiliate high of more than 80 stations for the Premiere Networks syndicated program, which launched nationally in February 2010.
“My dream was always to be on 98-7 six days a week because the music programming is diverse, open minded and always looking forward,” stated Sixx. “While most stations stick to repetitive playlists, 98-7 isn’t afraid to cross formats and show multiple musical influences. In an age of fear-based business, I have a real partner that has the balls to be original. Los Angeles is a hot bed of art, entertainment and new music. This is a perfect fit…I am really proud to be part of the team.”
“Nikki is both a music icon and innovator,” stated 98-7fm/KYSR Program Director Julie Pilat. “It’s been fantastic working with him over the last two years since we added ‘The Side Show Countdown’ to 98-7fm on the weekend. He knows Los Angeles and the alternative format inside and out, and has a really unique perspective to share with the 98-7 audience. Nikki‘s passion for music, art, and social media are right in line with our station’s strategy, and I am so excited to have him as part of our team nightly.”
Each night on “Sixx Sense”, the international rock icon, founder/bassist/songwriter of the world-renowned band MÖTLEY CRÜE and chart-topping band SIXX: A.M., two-time New York Times best-selling author, clothing designer, philanthropist and photographer Nikki Sixx discusses music and lifestyle topics as he gives listeners a backstage look at the world and mind of a rock star. Joined by co-host Kerri Kasem, Sixx provides his unique perspective and attitude as the duo welcomes celebrity guests, recording artists and fascinating characters from all walks of life. All this and more are coupled with the radio station’s playlist. The show is complemented by “The Side Show Countdown With Nikki Sixx”, which is available for air on weekends between 6 a.m. and midnight local time. Each weekend, the radio host and tastemaker introduces his personal new music picks, as well as plays an array of what’s happening on the rock charts, and shares his own special brand of talk radio with celebrities and other guests. “The Side Show Countdown”, which premiered on 98-7fm in July 2010, continues to air on more than 40 stations worldwide. In addition to success on the radio dial, the “Sixx Sense With Nikki Sixx” channel is available on Clear Channel Radio‘s digital platform iheartradio and XM Channel 164.