SHINEDOWN has released the official music video for “Bully”, the first single from the band’s upcoming fourth album, “Amaryllis”. According to The Pulse Of Radio, the clip, which can be seen below, brings the song’s theme of overcoming adversity to life by interspersing scenes of bullying with footage of the band performing the song.
Loudwire described the clip as covering “both the dark side and the light at the end of the tunnel of a very serious issue from those personally impacted to others that just turn a blind eye, connecting the dots between us all.”
“Bully” is already Number One at Active Rock radio.
“Amaryllis” comes out on March 27 and follows up SHINEDOWN‘s biggest success yet, 2008’s “The Sound Of Madness”.
That disc sold more than a million copies and produced six hit singles, including a number of rock radio chart-toppers.
SHINEDOWN will lead the 2012 edition of the Avalanche Tour. The North American trek will kick off on March 27 in Anaheim, California, with ADELITAS WAY, NEW MEDICINE and ART OF DYING also on the bill.
When asked by The Pulse Of Radio how he feels SHINEDOWN has evolved musically on “Amaryllis”, the band’s frontman, Brent Smith, said, “The musicianship got way stronger, the songwriting got way more sophisticated, and I think that overall we were able to push ourselves in a direction that was — I don’t necessarily know if it was the obvious next step, but we enjoyed the journey with each other.”