This past June, AEROSMITH singer Steven Tyler was announced as the face of the new Andrew Charles rock ‘n’ roll inspired fashion line for men and women. On Friday, October 14, Steven and his daughters Mia and Chelsea made an appearance at Macy’s at Herald Square in New York City to promote the line. Check out video footage below.
The new Andrew Charles women’s and men’s contemporary collection is being developed by Music Entertainment Sports Holdings (MESH), a division of LF USA. Tyler and his 22-year-old daughter, Chelsea, an artist and aspiring model, will be featured in an ad campaign and Tyler will make personal appearances when the Andrew Charles women’s and men’s sportswear is shipped exclusively to 100 Impulse departments of Macy’s.
“I grew up on AEROSMITH and Steven Tyler,” said Andy Hilfiger, creative director and president of marketing. “I’ve always loved his music and style. In his own wardrobe, Tyler mixes leather, leopard and scarves, and is known for his animal prints and his accessories. I’ve always loved his music and his style.”
Read more and preview a behind-the-scenes video at Women’s Wear Daily.