AEROSMITH singer Steven Tyler will judge the second annual Great Lengths USA Challenge, a contest where certified Great Lengths hair extensions stylists can enter and show off their stylist skills for a chance to win the $10,000 cash grand prize, along with a trip to Chicago to attend the 12th annual Behind The Chair Stylist Choice Awards and an opportunity for the winning style to be featured in a Great Lengths marketing campaign.
“We’re thrilled! If you think about it, Steven has probably had more celebrity influence over hair in recent years than anyone since Jennifer Aniston. He’s the reason why we saw so much color in hair during Fashion Week this year,” says Brett Butcher, Great Length USA national program director. “Steven understands the importance of hair and how it relates to image. He has access to the very best of everything, and we are honored that he chooses Great Lengths.”
Now until November 30, 2011 competitiors can register to upload their images to GreatLengthsChallenge.com. Nine semi-finalists will be tallied based on the judges’ scores, and then posted online for a public vote which runs from December 15, 2011 to January 31, 2012. The grand prize winner will be presented with a check for $10,000 at America’s Beauty Show in Chicago.