“Born To Lose”, the new video from the Dayton, Ohio Christian metalcore band THE DEVIL WEARS PRADA, can be seen below. (Note: The video stream may not be available to some non-U.S. residents.) The clip was directed by Drew Russ, who has previously worked with A DAY TO REMEMBER, IMPENDING DOOM, THE FAMINE, WAR OF AGES and A PLEA FOR PURGING, among others.
“Born To Lose” comes off THE DEVIL WEARS PRADA‘s new album, “Dead Throne”, which sold 32,000 copies in the United States in its first week of release to land at position No. 10 on The Billboard 200 chart.
The follow-up to 2009′s critically acclaimed “With Roots Above and Branches Below”, “Dead Throne” was recorded at Zing Studios in Massachusetts with producer Adam Dutkiewicz (KILLSWITCH ENGAGE, TIMES OF GRACE). Additional synth/key production was handled by Joey Sturgis (who has worked on all of the THE DEVIL WEARS PRADA records so far) with further assistance on the vocal production by Jeremy McKinnon (A DAY TO REMEMBER).
With “Dead Throne”, the band — frontman Mike Hranica, guitarist and clean vocalist Jeremy DePoyster, guitarist Chris Rubey, bassist Andy Trick, keyboardist James Baney and drummer Daniel Williams — has turned a corner by turning up the aggression and turning on the emotions. The new album erupts with what THE DEVIL WEARS PRADA has merely hinted at in the past — it is a brilliant, emotional, captivating and brutal journey that tackles issues of failed relationships and the perseverance of faith.
“We aim to give listeners and fans something they can enjoy, but we’ll also always make songs we personally stand behind,” said Hranica. “We’d write differently if we were purely trying to sell albums, that’s just not how it works for us. No compromises.”